Location: Sendero

Independent hotels are uniquely positioned to turn their public spaces into powerful revenue drivers and vibrant community hubs. Intentional activations ranging from pop-up events and local partnerships to cultural programming and F&B innovation can transform underutilized areas into dynamic guest experiences. Learn how these strategies not only boost the bottom line but also deepen guest satisfaction and create authentic connections with the local neighborhood. Hear from hoteliers and creative partners who have successfully reimagined their spaces to reflect the soul of their communities while driving business forward.